Top 5 Right Media Strategy for Effective Advertising
As the economy is opening slowly in the times of the COVID-19 virus you need to carefully design a strategy to market your products and services. Advertisements are necessary investments, which can yield good results if planned well in advance.
The selection of the right media has become a necessity that is not debatable. Advertising means using media. The question is what kind of media and how that can truly benefit your company/organization. We are happy to share a few advice you can do to select the media so that your advertisements makes most of it
1.Prepare a Budget
Advertising or publicity needs a certain budget to promote products to consumers. It depends on your resources because each type of media has a different price.
For example, if you own a large company with a budget of hundreds to billions of rupees for advertising, nationally then using Television medium as an advertising medium is unquestionably very effective.
But if you only have the capital of hundreds of thousands or millions then advertisements on the Internet or newspapers are appropriate for certain market segments, then this segment can also be considered effective
So, that’s how you can decide whether your ad is effective in terms of funding or not. You can opt for large-scale advertising with high funds as well, but it could be the results that are not optimal because you do not advertise according to market segments and end-up spending more money than your budget. Therefore, it starts with a budget to be more effective, and then you can judge what advertising media is right for your product promotion
2. Define Market Segments
The crucial thing that is still related to the budget or fund is about knowing the market segment. This is important and even very vital for the success of your advertisement planning. You cannot do an advertisement for a specific product without knowing its target or market segment. For example, you want to advertise products that have local marketing, so you should only use local media so that your target market is more precious, efficient and effective. Conversely, if your target or national market, then use national media from TV to newspapers, tabloids or magazines that are national as well.
3. Define the Creative
It becomes important because it deals with what media you will be using. Of course, this is related to your advertising material. If the matter of advertisement is limited to text or writing, then it can be with printed on both offline and online media
This will be more effective and more cost-effective. However, if the advertising material is in the form of video and audio, it is possible to advertise on TV or on online video sites such as YouTube. It also has great potential to introduce the market to a wider audience.
Equally, if you use audio, you can advertise on the radio both locally and nationally depending on the market segment of your product. This should not be passed away because the advertising material is the key to how the advertisement can be successful or not.
4. Determine online or offline media or both
Of course, online media can customize the advertisement on the internet with text, poignant images or animated GIFs, videos, audio with the objective market of internet and social website users. In the offline media, there are a number of choices are available such as newspapers, announcements, posters, flags, and so onward.
Both online and offline media have different market segments. Consequently, connected or disconnected media can be very efficient reliant on the market you want to achieve.
You can always choose free online classifieds portals for your online presence among local sellers. www.trendxads.com is such a platform, which provides exciting features.
5. Using advertisement services
If you can’t choose the right and effective type of media, it’s a good idea to collaborate with an advertisement or advertising company. The advertising company will conduct surveys and other matters relating to your product and market so that they will be able to choose the right media to advertise. In fact, they also provide advertising services and materials. Of course, again it all depends upon the budget business that you must prepare.
In various ways, the investment strategy through using the media as an effective advertising service can run in accordance with your expectations, namely the popularity of your product and of course the increase in product sales. Effective advertising in terms of funds and others that have been mentioned above is certainly very influential for the progress of your business.